Market segmentation and target customer analysis are perhaps two important concepts driving TV advertising. When a business has substantial information on both, creation of a good television
commercial is enabled. Sometime ago, people were glued to their television sets and never missed anything. This was because the concept was novel and there seldom were other digital mediums that did this job. But today, the number of people who avoid TV advertisement or even the internet is alarmingly high and growing. The first couple of seconds of a commercial must have maximum impact so as to lead the customer or prospect to sit through it. Therefore, the use of brilliant and endearing ideas becomes a necessity.
Quite contrary to TV commercial ads, outdoor advertisements neither employ sounds nor moving visuals or videos to communicate. The ability of hoarding advertising agencies lies in creating a story board for hoardings or banners that can capture attention at one glance. Thereafter, the viewer should be made to want to read through the message to persuade him to complete the desired call-to-action. Although, the objective of both mediums is to attract, sustain and persuade; the execution methodologies and components used vary. Hence, planning must be varied and meticulous.
INDIAN BANK TV COMMERCIAL
commercial is enabled. Sometime ago, people were glued to their television sets and never missed anything. This was because the concept was novel and there seldom were other digital mediums that did this job. But today, the number of people who avoid TV advertisement or even the internet is alarmingly high and growing. The first couple of seconds of a commercial must have maximum impact so as to lead the customer or prospect to sit through it. Therefore, the use of brilliant and endearing ideas becomes a necessity.
Quite contrary to TV commercial ads, outdoor advertisements neither employ sounds nor moving visuals or videos to communicate. The ability of hoarding advertising agencies lies in creating a story board for hoardings or banners that can capture attention at one glance. Thereafter, the viewer should be made to want to read through the message to persuade him to complete the desired call-to-action. Although, the objective of both mediums is to attract, sustain and persuade; the execution methodologies and components used vary. Hence, planning must be varied and meticulous.
- inClouds Advertisement
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